Your Website Statistics & Web Traffic Levels

It is important that you have access to website statistics so that you know how many people are visiting your website, how they arrived there, which pages they looked at etc. in order to see how your traffic levels improve over time and what areas of your website optimisation can still be improved.

Ideally, you should have access to such statistics already. If not, there are a number of programs that can be used, ranging in cost from a couple of pounds to several hundred pounds. If you do not have any statistics software and don’t want to spend much money on this, it would be worthwhile joining web-stat.com, which will cost $5/month (about £2.50, with no minimum term). All you need to do then is insert one piece of HTML code that they provide on to any page(s) for which you would like visitor statistics (eg your home page).

The statistics are easy to understand and it won't take you long to set this up with your website and see how your site is doing (showing you how many unique visitors you get on a daily basis, what time they visit, which search engine and keywords they used to find your site, and plenty more).

If you require more complex statistics you can always opt for a more expensive solution at a later date, such as WebTrends.

Our Performance Reports may also be of interest - showing you how your website is “performing” on the main search engines. Click HERE for more details.

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