Doorway Pages (are extra Content Pages):

If you are selling a number of different products or services, ideally you should have a separate webpage for each one of these - and these pages should be optimised for search engines. Doing this will help you achieve higher rankings for each of your different products or services.

However, for most people who do not have such pages already, creating them can be a time-consuming and even expensive process, depending on how much it costs them (or their web design team) to produce each new webpage.

We can help you, by creating extra pages that look like “normal” pages from the rest of your website, but that are actually optimised to rank highly for just one particular keyphrase (each of your products or services, for example). Such pages are often referred to as “doorways” or “doorway pages” and this is another website marketing technique that can help boost your traffic levels.

Using this technique also means that you do not have to change the layout of your current website or menu system, as these extra pages will simply point visitors to your home page (or product page, whichever is most relevant).

Once people come across one of your doorway pages via a search engine, they read its content and then click on a link to your home page (or products page) as soon as they realise that you have something of interest to offer them.

There are a number of ways in which such doorways can be created, some good, some bad.

Done incorrectly, you will see little benefit at best and at worst you may be penalised by some search engines, if they believe you are producing “spam” webpages that are of no use to actual visitors. This is the case with doorway pages (or any page) that list the same words a number of times in a row, use hidden text or that differ only minutely from other doorway pages, often produced via automated software - techniques that some other website marketeers use.

Our doorway pages do not suffer from such problems and are an effective way to increase your web traffic. A basic template text is created manually that includes your product/service a number of times in appropriate places, as well as relevant meta-tags and informative content for visitors to read. The end result is a webpage that has the same look as the rest of your website and will rank highly for a particular keyphrase - your product or service - thereby generating extra traffic.

If you are interested in using Doorway Pages to increase web traffic for your site, the costs are:

£300 for 10 doorway pages

and then £15 for any extra doorway pages.

[Note: If you sell products online AND run an affiliate program reduced rates will apply:  contact us for details].

Before creating the doorway pages, we will confirm with you which keywords, products or services you want each page to be optimised for. This should be done before you place an order - so you know exactly how many doorway pages are required.

If you are interested in doorway pages, simply email us with any questions you have regarding this service.

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